PMS is a Utrecht fashion collective. Our name refers to the medical condition known as premenstrual syndrome which is in line with our design philosophy.
The widely known uncertainty around the medical causes of PMS applies directly to our concept: it offers us the freedom to experiment with the many mediums suitable to our concept. We have therefore embraced interdisciplinarity as a design principle. In addition to this, our collection challenges the hierarchy of our industry. We believe it’s no longer justified as a contemporary designer to produce something, simply based on our own fascination. By linking our qualities and creating affiliates, we achieve surprising outcomes and innovative results. By the means of this we stand for a progressive revolution. 'In Pursuit of Tactility' is the first step.
Here are some links to articles about us.